Deep Dive: An extinction level event for SME's online

Google's March Core update has destroyed businesses relying on digital reach. Here's what happened and what you may need to consider.

Over the decade of digital marketing I’ve immersed myself in, there are two universal truths within the profession:

1. Word of mouth is still the #1 marketing solution.

2. SEO is a never ending dogfight.

Since March 2024, the digital landscape has gone through an unprecedented shift. Most SMEs (small to medium sized enterprises) with an amateur outlook on the va…