Navigating Global Resilience with Martin Petts
Watch the full conversation above ⬆️
About Martin Petts
Martin Petts serves as Senior Advisor at Unbreakable Ventures and APAC Head of Sales for F24, Europe's leading crisis management technology provider. With decades of experience implementing enterprise resilience solutions across governments and critical infrastructure, Martin brings unique insights into how technology and culture intersect in crisis management.
What we discussed
Cultural Resilience Gaps
Why international companies often lead resilience practices in local markets
How aviation regulations drive global standards while other industries lag
The education challenge: "It just takes time to educate them"
Technology + Consultancy Demand
Why clients want "the whole package" - not just software
Moving beyond generic tools like Teams for crisis communications
The importance of purpose-built solutions over consumer platforms
AI in Crisis Management
Martin's key insight: "AI runs your solution, it isn't the solution"
How AI enhances rather than replaces human decision-making
Integration trends in emergency management technology
Why F24 Matters
Unlike consumer communication tools that fail when you need them most, F24 provides:
99.99% guaranteed availability for emergency notifications
Mobile crisis response with secure, encrypted communications
Complete digital crisis management workspace
Proven reliability across 3,000+ global customers
Key Takeaways
Cultural differences significantly impact resilience adoption
Comprehensive solutions (tech + expertise) outperform stand-alone tools
Purpose-built crisis platforms are essential infrastructure
AI should enhance, not replace, crisis management expertise
Ready to strengthen your crisis communications?
F24's platform addresses exactly the challenges Martin discusses in this conversation.
Learn more: f24.com
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